Embedded finance is gaining more and more popularity among not financial companies because it allows them to incorporate inside them original financial solution, like e-commerce platforms’ new payment methods and it brings multiple benefits both to end users, who will be offered greater convenience, faster transactions and savings in time and effort, and to the companies that use it. This has been spreading since the enactment of the second European Payment Service Directive (PSD2), that made a new fundamental technology for open banking like API (application programming interface) develop and use possible. Thanks to this innovation, according to a study conducted by the British business Juniper Research called “Revolutionizing […]
